Elevating
Customer Experience
Across India
We help leading brands deliver exceptional service through Mystery Shopping, Retail Audits, and Customer Intelligence — since 2003.






















Our Core Services
Comprehensive customer experience solutions tailored for India's most demanding brands.
Our trained evaluators anonymously assess your customer service, staff behaviour, and brand compliance across all touchpoints.
Learn more →Systematic evaluation of retail standards — planogram compliance, merchandising, hygiene, and operational excellence.
Learn more →In-depth loyalty surveys, NPS tracking, and satisfaction measurement to help you understand what customers truly feel.
Learn more →Ensuring your brand standards are upheld consistently across every channel, location, and customer interaction.
Learn more →Benchmark your customer experience against competitors and identify gaps and opportunities for differentiation.
Learn more →Evaluate your digital customer journey — website UX, app experience, social responsiveness, and online reputation.
Learn more →Phantom Consulting HQ
20+ Years of Excellence
India's Most Trusted CX Research Firm
Since 2003, Phantom Consulting has been at the forefront of customer experience research in India. We partner with leading brands to deliver actionable intelligence that drives service excellence.
- Pan-India network of 10,000+ trained mystery shoppers
- Real-time reporting dashboard for instant insights
- ISO-certified methodology and ethical research practices
- Sector specialists across 15+ industry verticals
Industries We Specialise In
Deep expertise across India's key economic sectors.