🇮🇳 India's Leading Market Research Partner

Driving Growth Through
Market Intelligence
Across India

We help leading brands deliver exceptional experiences through Market Research, Retail Audits, and Customer Intelligence — since 2014.

0+
Years Experience
0+
Clients Served
0+
Cities Covered
Live Dashboard
Market Research Dashboard
Q1 2024 — Automotive Sector
94%
Compliance
4.7
Avg Score
312
Audits
↑18%
Improvement
Research Completed
Score: 4.8/5
📊
Report Ready
Trusted by 50+ leading brands across India
EY
Honda
PwC
Nissan
Samsung
Sony
WesternUnion
MB
Hyundai
Maruti Suzuki
Mahindra
EY
Honda
PwC
Nissan
Samsung
Sony
WesternUnion
MB
Hyundai
Maruti Suzuki
Mahindra

Our Core Services

Comprehensive customer experience solutions tailored for India's most demanding brands.

🕵️
Mystery Shopping

Our trained evaluators anonymously assess your customer service, staff behaviour, and brand compliance across all touchpoints.

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📋
Retail Audits

Systematic evaluation of retail standards — planogram compliance, merchandising, hygiene, and operational excellence.

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📊
Customer Surveys

In-depth loyalty surveys, NPS tracking, and satisfaction measurement to help you understand what customers truly feel.

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🏷️
Brand Compliance

Ensuring your brand standards are upheld consistently across every channel, location, and customer interaction.

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🔍
Competitor Analysis

Benchmark your customer experience against competitors and identify gaps and opportunities for differentiation.

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📱
Digital CX Audits

Evaluate your digital customer journey — website UX, app experience, social responsiveness, and online reputation.

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🏢

Phantom Consulting HQ

12+ Years of Excellence

50+
Happy Clients

India's Most Trusted Market Research Firm

Since 2014, Phantom Consulting has been at the forefront of market research in India. We partner with leading brands to deliver actionable intelligence that drives business growth.

  • Pan-India network of 10,000+ trained mystery shoppers
  • Real-time reporting dashboard for instant insights
  • ISO-certified methodology and ethical research practices
  • Sector specialists across 15+ industry verticals
Learn Our Story

Industries We Specialise In

Deep expertise across India's key economic sectors.

🚗
Automotive
Key Shift: The evolution from basic utility vehicles to premiumization, SUVs, and the ongoing electric vehicle (EV) revolution.
🏪
Retail
Key Shift: The rise of organized retail, the e-commerce boom, and the current pivot towards omnichannel experiences and quick commerce.
🏨
Hospitality
Key Shift: The surge in domestic tourism, emergence of boutique stays, and the shift towards tech-enabled personalized guest experiences.
🏦
Banking & Finance
Key Shift: The success of Jan Dhan Yojana, explosive growth of UPI, and the complete transition from physical to digital-first banking.
🏥
Healthcare
Key Shift: The expansion of corporate hospital chains, adoption of digital health records, and the post-pandemic telemedicine boom.
🛒
FMCG
Key Shift: The penetration of rural markets, premiumization of daily goods, and the rise of Direct-to-Consumer (D2C) models.
📱
Telecom
Key Shift: The 4G data revolution bringing affordable internet to the masses, consolidation of players, and the rapid 5G rollout.
✈️
Aviation
Key Shift: The democratization of air travel via low-cost carriers, privatization of major airports, and the UDAN regional connectivity scheme.
🎓
Education
Key Shift: The massive EdTech boom, introduction of NEP 2020 focusing on holistic learning, and the integration of digital classrooms.
Energy & Utilities
Key Shift: The massive national push for renewable energy (solar and wind), privatization of distribution, and smart metering initiatives.
🏗️
Real Estate
Key Shift: The implementation of RERA bringing transparency, rise of proptech, and the shift towards integrated smart townships.
💄
Beauty & Wellness
Key Shift: The shift from unorganized salons to branded chains, the rise of conscious beauty brands, and focus on holistic wellness.

Join Our Research Network

Become part of our nationwide network of 10,000+ field researchers. Flexible assignments, real impact, and competitive pay.

Flexible Schedule
💰 Earn Per Project
📱 Easy Mobile Reporting
🌍 Pan-India Opportunities
Apply to Join — It's Free